朗域数智集团

  On July 23, 2025, a delegation led by Mr. Jin Xingsheng, President of the Zhejiang Scenic Area Association, and including Vice President Zhu Yunhua, Vice President & Secretary-General Mao Shuigen, and Deputy Secretary-General Li Hong, visited Zhejiang Langyu Vision Technology Co., Ltd. for inspection and guidance. They were warmly received by Mr. Wu Yachun, Chairman of Langyu, along with other senior executives.

  The delegation first toured the Langyu Digital Intelligence Exhibition Hall. The docent gave a key presentation and demonstration of the company's independently developed "Fourth-Generation Smart Guidance System" product series, detailing its application scenarios and practical value. Special emphasis was placed on the system's four core functionalities: IP Activation, Signage-Driven Visitor Flow, Refined Operations, and Personalized Services.

  Following the tour, a symposium was held. Chairman Wu Yachun of Langyu Group provided a detailed report to the association leaders on the company's development history, current operations, technological advantages, product portfolio, the philosophy of "Empowering Cultural Tourism with Technology," its latest R&D achievements in smart guidance, as well as future development plans and vision.

  The attending leaders engaged in in-depth discussions on how smart guidance technology can deeply empower scenic spots for enhancement, improving tourist satisfaction and operational efficiency. In conclusion, President Jin fully affirmed Langyu's technological innovation and achievements in the smart tourism sector. He stated that the association would fully leverage its role to support the growth and expansion of its members.

The development of smart tourism is not an overnight achievement, but has evolved through multiple stages of accumulation.

The first generation of smart tourism focused on the digital presentation of basic information. It used the internet to provide tourists with preliminary access to static destination information, offering limited reference for travel decisions.

The second generation centered on core functions like online booking and navigation, achieving partial online availability and convenience for tourism services. This gave tourists greater autonomy in itinerary planning and resource reservation.

The third generation further introduced technologies like smart guidance and virtual reality, providing tourists with a degree of interactive experience while also enhancing the intelligence level of scenic area management.

Today, with continuous technological breakthroughs and increasingly diverse market demands, smart tourism is advancing towards its fourth generation, opening a new chapter in development.

Characteristics and Practices of Fourth-Generation Smart Tourism: The Innovative Exploration of Zhejiang Langyu Vision

Building upon previous generations, the fourth generation of smart tourism demonstrates prominent characteristics such as IP Activation, Signage-Driven Visitor Flow, Refined Operations, and Personalized Services. The products from Hangzhou Langyu Digital Intelligence are vivid embodiments of these features.

In terms of IP Activation, Langyu Digital Intelligence has created culturally distinctive IP figures like the White Snake Lady and Xu Xian, integrating them into smart guidance services. By simply scanning a QR code, tourists can initiate an immersive cultural journey through a cloud-guided mini-program, engaging in deep interaction with these IP characters to understand the historical and cultural stories behind them, thereby adding more cultural depth and emotional value to tourism.

The Signage-Driven Visitor Flow functionality is robust. Its intelligent signposts, smart interpretive signage, and other guide facilities are deployed both indoors and outdoors, featuring capabilities like multilingual audio explanations and touch interaction. They not only provide accurate navigation for tourists but also offer detailed attraction introductions and transportation information, allowing visitors to explore unfamiliar environments with ease and confidence.

Refined Operations permeate all of Langyu Digital Intelligence's products and services. Taking the Digital Intelligent Greenway System as an example, it integrates cutting-edge technologies like visual recognition, RFID, and cloud computing. The system comprises digital intelligent sports information screens, intermediate data collection pillars, a greenway mini-program, and a management backend. Scenic areas can use it to fully showcase resources, publish real-time information, and also collect and analyze tourist activity data. This enables the provision of personalized exercise recommendations and rich interactive features (such as run meet-ups and likes) for tourists, while simultaneously aiding scenic areas in achieving refined management.

To date, Langyu Digital Intelligence has provided signage system design, construction, and digital intelligence enhancement services for 28 national 5A-level scenic areas and national tourist resorts, as well as hundreds of 4A-level scenic areas.

Personalized Service is also one of the core strengths of Langyu Digital Intelligence. Facilities like smart interpreters and intelligent guides offer exclusive customized services based on tourist preferences and needs: tourists can autonomously choose explanation content, while the system generates optimal navigation routes based on real-time location, presenting attraction information through various formats like audio, video, and images. Meanwhile, digital intelligent benches integrate functions such as phone charging, Bluetooth speakers, and free WiFi, comprehensively meeting the diverse needs of tourists during rest. Additionally, facilities like digital intelligent trash bins, hazard monitoring and warning pillars, and SOS emergency assistance pillars provide a solid guarantee for a safe and convenient touring experience. These measures fully embody Langyu Digital Intelligence's tourist-centric service philosophy.

Stepping into the Future: The Infinite Possibilities of Smart Tourism

The fourth generation of smart tourism is gradually moving from concept to reality, ushering in a new development landscape for the industry. It endows tourism with unique cultural charm through IP Activation, aids convenient travel through Signage-Driven Visitor Flow, elevates service quality through Refined Operations, and satisfies individual needs through Personalized Services. As a representative of industry innovation, Langyu Digital Intelligence's products and practices set an example for the development of fourth-generation smart tourism and provide powerful insights for the transformation and upgrading of the entire tourism industry. Looking ahead, with the continuous advancement of technology and the emergence of innovative applications, smart tourism is destined to bring more surprises, leading the industry towards an even more brilliant tomorrow. Let us jointly anticipate and embrace the positive transformations brought by this tourism revolution.