朗域数智集团

  To implement the "State Council General Office Notice on Effectively Resolving the Difficulties of Elderly People in Using Smart Technologies" (State Council Document [2021] No. 45), the Ministry of Culture and Tourism recently released the "First List of Demonstration Cases for Developing Smart Tourism and Improving Age-Friendliness." This provides a reference for advancing Smart Tourism development and enhancing age-friendliness, aiming to effectively address the tourism "digital divide" faced by elderly people.

  Taking the West Lake Scenic Area (Longjing Village) as an example, the Langyu Cloud Digital Intelligent Signage System not only meets the requirements of smart tourism construction but also prioritizes the usage needs of elderly individuals during travel. It provides them with an intelligent tourism experience and services that are easy to operate, comfortable, convenient, vivid, and diverse, thereby tackling the tourism "digital divide" for the elderly.

Easy to Find & Simple to Use
Convenient & Efficient
 
  To address challenges faced by elderly tourists, such as mobility difficulties and trouble asking for directions, the guidance series of the Langyu Cloud Digital Intelligent Signage System centers on "Digital Intelligent Guiding." It utilizes the Digital Intelligent Guide Screen, Digital Signpost Robot (Desk Service Model), and Cloud Guide Mini-Program as primary carriers to build an information system suitable for elderly tourists to query and use.

Digital Intelligent Guide Screen
Comprehensive Element Presentation
Available for Timely Access
 
  It fully presents cultural tourism resources and service resources. Leveraging modern technologies like voice interaction and location-based services, it provides comprehensive functions including attraction introductions, scenic area announcements, nearby queries, and location navigation. Accommodating the usage habits of the elderly, it optimizes the smart device interface and simplifies operational procedures, making it easy for them to click and access information. The placement of Digital Intelligent Guide Screens is strategically designed based on the current distribution of tourism resources and the needs of elderly visitors, ensuring coverage of key locations for convenient and timely access. Furthermore, based on input keywords, the screen provides precise recommendations through intelligent data analysis.

Hand-Drawn Map
Three-Dimensional Display
Intuitive & Clear 

  The Interactive Hand-Drawn Map clearly displays information related to "dining, accommodation, transportation, sightseeing, entertainment, and shopping." The distribution of tourist attractions, public service facilities, and other resources is immediately apparent. The map can be zoomed in or out to view the overall area or locate one's position, allowing the elderly to utilize the guiding service more intuitively and conveniently.

 

360-Degree Rotating Arm
Flexible Guidance
Concrete Direction
 
  When elderly users are unfamiliar with electronic products, the Digital Signpost Robot (Desk Service Model) provides vivid and intuitive location guidance and information presentation. When idle, it indicates points of interest within the scenic area. When users approach the interface and input a query, it not only points towards the destination, displaying its name and distance, but also draws the walking route on the hand-drawn map of the smart screen, promptly and accurately resolving confusion. 

    
Online & Offline Integration
Seamless Connection
 
  Addressing the elderly's preference for traditional services like printed materials and phone inquiries, as well as issues like walking fatigue, Langyu Cloud has integrated QR codes on the Digital Intelligent Guide Screens and Digital Signpost Robots. A simple scan connects to the mobile Cloud Guide Mini-Program, bridging online and offline, fixed and mobile access. This enables the elderly to enjoy tourism guiding services through diverse channels. All elements displayed on the screens are synchronized and accessible within the mini-program.

Interface of the Cloud Guide Mini-Program for West Lake Scenic Area (Longjing Village)

  For distant destinations of interest, users can remotely browse corresponding attractions via the Cloud Guide Mini-Program for detailed viewing and information. The reservation function within the mini-program also allows straightforward ticket booking. Its user-friendly interface, rich content, and simple operation offer significant convenience to elderly users.
                    

Intelligent Commentary
Enriched Experience 

  Langyu Cloud has enhanced relevant modules by integrating "audio, images, text, and video" features to improve the sensory experience for elderly tourists. This effectively tackles their reluctance or difficulty in using smart tourism services. The Digital Intelligent Guide Screen utilizes LBS (Location-Based Services) to include an intelligent voice commentary function, allowing attractions to be not only seen but also heard. When viewing the hand-drawn electronic map, elderly tourists can select an attraction, enter its details page, and click the "Voice Commentary" icon to listen to the audio-visual presentation and read detailed information. Some attraction introduction signs also feature voice explanations, playable with a single click, eliminating the need to read text. The integration of voice commentary with scenic area guiding functions significantly enhances the experience for elderly visitors. 

 

Early Warning & Assistance
Safety & Protection 

  Elderly individuals are more susceptible to sudden health issues during travel, and remote areas, riverbanks, or cliffs pose potential safety hazards. In such scenarios, the Warning Column activates alerts upon proximity. Combined with installed SOS emergency buttons enabling real-time communication and remote calls for help, and video monitoring for visual assessment of the situation, these features facilitate timely rescue. Warning Broadcast Boxes installed on courtesy reminder signs further contribute to risk reduction.

  Potential traffic blind spots are also mitigated. At corners and turns where the elderly may walk slowly, have impaired vision/hearing, or fail to notice traffic, the Pedestrian-Vehicle Digital Intelligent Warning Sign offers an effective solution. When an elderly person is detected entering a crosswalk, stud lights and warning lights on the sign automatically flash, alerting approaching vehicles. When a vehicle nears the crosswalk, a voice warning automatically plays, alerting the elderly pedestrian. Additionally, the Blind Spot Digital Intelligent Warning Sign for Curves, deployed at sharp bends and turns in places like underground garages, monitors real-time two-way traffic, providing robust safety assurance for the elderly.

             

  To date, similar products have been deployed and are operational in over thirty scenic areas, including Su Causeway, Precious Stone Hill, Lu Niao Honey Pear Town, China Academy of Art Yichuang Town, Smart Valley, and Hangzhou Silk City.

  The Langyu Cloud Digital Intelligent Signage System, serving as an intelligent travel assistant close at hand, provides strong support for the growing needs of elderly tourists for a better quality of life and has received widespread acclaim. Langyu Cloud remains committed to delivering zero-distance convenient services, enhancing human-machine interaction experiences, and continuously advancing the application of technology and humanistic services. Our goal is to ensure the elderly gain a greater sense of fulfillment, happiness, and security in the era of digital development.